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September 07, 2006

Antonin Scalia, Seth Godin and Smooth Fitness

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Antonin Scalia
I lean over to Charmaine and say, "Hey, that guy looks like Scalia."

Antonin Scalia was sitting in the seminar like any other nobody at a American Political Science Association convention a few years ago in Your Nation's Capital. He even asked questions, deferring, as befitting an academic setting, to the august panel of experts. The room hushed as he spoke: We were in the presence of a gentleman.

We chatted him up after the panel. He had a firm handshake, direct eye contact, direct language. We love him.

Not everyone does.

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Seth Godin
Seth, the Master Marketing Guru doesn't care for Scalia. Him being all that is wrong with America. Scalia or Godin, your pick depending on your world view of politics.

But this is not a problem for Your Business Blogger: I am on all three sides of the debate. The country has no better Supreme Court justice than Antonin, no better marketer than Seth. And now no better elliptical trainer than Smooth Fitness.

On this, Seth and I would agree, I think.

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Smooth Fitness
I bought a Smooth Fitness piece of hardware last month. Recently, I received a follow-up phone call from the Smooth Fitness Director of Customer Experience, Keith Menear. We talk about the terrific Smooth Fitness CE 3.2 Elliptical Trainer machinery, my smooth on-line purchasing experience, the constant follow-up and Smooth Fitness touches. Actually, Keith let me do all the talking, which is how I prefer to do business anyway. I subtly let on how I am a world famous, very influential blogger.

Keith brightens audibly, I could see the light coming through the cell phone, "Are you the Purple Cow guy?"

I tense up, "What?"

"You know," says Keith, smiling. "The blogger who wrote Purple Cow?"

"Who?"

Keith is excited, "Yes, the staff let me know this author..."

"--Never heard of him--"

"...who just bought one of our ellipticals."

Time to surrender. "Oh, I guess you mean that struggling marketer, Seth Godin."

"Yes, that's him! The staff is psyched -- Seth Godin just placed an order."

"Well, I suppose he has some name recognition...would be great for your business, huh?"

Keith is floating off his Aeron, "Right, I hear he's quite a superstar."

"I suppose...well, this is nice Keith. Now, what can I do for you?"

"What was your name again...?"

[sigh]

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Smooth Fitness
Some Assembly Required
In any event, customer service was outstanding. The Dude, a pre-teen in my Penta-Posse, read the directions (something I've never done before), followed the directions (something I've never asked for) and completed the assembly and had me working out in an hour. Silent and smooth as silk.


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Smooth Fitness
Under Construction by
The Diva & The Dude
Your Business Blogger has very simple tastes -- the best in everything. I have noticed, however, a near fatal flaw in the Smooth Fitness product. Shared unfortunately, with my old Mercedes: no place for my coffee cup. (The only thing that ever had a cupholder was my computer...)

And please understand that Smooth Fitness products are frightfully expensive. And worth every dime.

And that's no lie.

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Thank you (foot)notes:

This is an unpaid endorsement. So far. Smooth Fitness has a referral program -- drop my name (if you can remember it) (no one else does) when you order and I get a few bucks from Smooth Fitness. To buy a coffee cup holder for my ellipitcal trainer.

Posted by Jack at September 7, 2006 07:03 AM

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