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January 28, 2006

Hillary Gets the (Crossed) Finger


Hillary Clinton with soldier
signaling duress
An old picture of Hillary is going around. But there's an updated message.

In the marketing of politics negatives count. Any "product" that produces above 40% negative is in the red zone.

Charmaine writes:

Gallup has just released a poll on how many registered voters would vote for Hillary Clinton...Bad news for Hill's juggernaut: a solid 51% of voters "definitely" would not vote for her.

So what does a politico, facing with declining market share, do? Launch New Hillary.

Which will be just as successful as. . . New Coke.

In the old days even the Main Stream Media would lurch into the truth -- and capture the message of service men under duress.


The Pueblo crew under duress:
"The Hawaiian Good Luck Sign"


Pueblo Crew Time Magazine
18 October 1968

When a marketer is faced with a sinking product -- or politico -- the campaign should move away from the disjointed, move to the familiar, to the base.

Some products can't be expanded into other market segments. New Coke didn't work. Hillary Clinton with the military won't work.

Don't be like Hillary.

Just Don't Do It.


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Thank you (foot)notes:

Reasoned Audacity has more on the Pueblo.

Be sure to see the Indra Nooyi Digitus Impudicus Pepsi challenge.

Blackfive has more with John Kerry.


Specialist Lacourse signaling duress
with John Kerry

Notice Specialist Lacourse's right hand?

Anyone want to hazard a guess as to the signal she's sending?

To some, it's the POW hand signal for coercion. I was ready to send SAR when seeing that one.

Heh. Good for you, Specialist! Huah!!!

Senator John Kerry, D-Mass., greets Soldiers hailing from his state at Camp Al Tahreer in Baghdad, Iraq Jan. 5. During the visit, Kerry discussed sports, the presidential election, and the state of the war in Iraq. Pictured from left to right are: Spc. Michelle Lacourse, 126th Aviation Battalion; Pfc. Kevin Cole, 356th Engineer Battalion; Spc. Michael Foly, 356th Engineer Battalion; Sgt. Raymond Hegarty, 356th Engineer Battalion. (U.S. Army photo by Pfc. Charles Maib, 1st Cavalry Division Public Affairs)

Snopes has sources.

Michelle Malkin has more on Hillary.

Posted by Jack Yoest at January 28, 2006 08:14 AM

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