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January 26, 2006

Maker Mocking Marketing

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John Lennon
On March 4, 1966, John Lennon said the Beatles were "more popular than Jesus."

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The Passion of
Kanye West
In January 2006, Kanye West thinks he is Jesus.

What has changed?

And what does this mean for marketing today? Will the mocking of religious faith sell more albums DVD's or magazines? More goods or services?

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Democrat Party offering
Or persuade more voters?

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Darwin as Jesus
Is Maker Mocking good Marketing?

Yes. Unfortunately. For some market segments.

In any risk analysis or marketing campaign Pascal's Wager comes into play: What do I gain? What do I lose?

The marketer appealing to this particular God-less world-view would have little fear of alienating the God-fearing folk.

The religious won't buy. Or the conservative channel of distribution won't carry. Reports Business Week:

Wal*Mart cites customer preferences as the reason it does not stock CDs or DVDs with parental warning stickers and why it occasionally yanks items from its shelves..it removed the racy "lad" magazines Maxim, Stuff...

However. The Jesus mockers' world view is a large, liberal market segment:

Democrat Pary, pro-abortion, no church attendance, Wal*Mart hater, Bush hater, anti-Iraq war, feminists, homosexual rights, high taxes, pornography, few children.

The "few children" identifier equals high discretionary income.

So there is money to be made.

For a while.

Although the Beatles would remain together for 4 more years, the American tour that followed the Jesus incident would be their last.
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Thank you (foot)notes:

Reasoned Audacity has more.

Don Surber has best Friday posts.

Jo's Cafe has TGIF.

And visit Basil's Blog for an excellent round-up.

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Jesus General Award winning blog

Posted by Jack Yoest at January 26, 2006 10:12 PM

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