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December 21, 2005
What's The Fastest Way To Lose Trust In Business?
Mike Jingozian
Founder
Angel VisionStretch the truth. Mislead. Lie.
Yes, I know Truth is the most obvious way to protect a brand. Obivous to you, Gentle Reader. But not Mike Jingozian, founder of Angel Vision. We can see a truthless-clue in a simple reference check of academic achievements. Here, Mike is not concerned with the precision of his pedigree.
Mike was quick, very quick, to remind us that "he received a CAS degree in Applied Science from Harvard." His degree was touted in the pitch and in print.
Except that Mike Jingozian does not have a degree from Harvard.
An Alert Reader, who has intimate knowledge of AV, comments, "I just read your blog posts on AngelVision Technologies - and almost fell out of my chair laughing...:
The one little tid-bit I thought I would add - just because I've always found it to be hilarious - is that Jingozian doesn't actually have a "degree" from Harvard. He took some computer class there back in the mid-80s, and so he actually has just a certificate from Harvard. . .
The Alert Reader is right. Harvard says that:
candidates for the master's degree...Note: This program is separate from the Harvard Extension School's open admissions program leading to the Certificate of Advanced Standing in Applied Sciences (C.A.S.).
MIke Jingozian has a "certificate." Not a "degree."
These distinctions are important. Academic credentials are critical. Woe to the student who even confuses associate professor with assistant professor with full professor.
The Alert Reader continues:
[AV] is without a doubt one of the most bizarre experiences of my life. . .Jingozian would talk endlessly about his conversations with "The Entity" - which was some form of God that he spoke to, and I imagine, got all his business advice from....Thanks for your post - it really cracked me up.
So how did this all get started? I would submit AV is closer to a quasi-cult than a corporation. Jeff Otis, the AV BizDev VP says,
"Our company slogan could have been "Be Like Mike" but that was already taken."
My fear is that they all would be like Mike. A bit confused on the truth.
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Thank you (foot)notes:
Angel Vision's site.
See Your Business Blogger's previous posts.
Persistence vs. Knowing When to Stop
How Much is that Doggie in the Window?
Posted by Jack Yoest at December 21, 2005 06:48 AM
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