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December 07, 2005
Red Cross Calendar
American Red Cross
Pete Caputa, from PC4Media sent this gift idea for the new year. It would be the most looked at item you could present as a present. The Red Cross Vintage Calendar.
Research has provided some predictability of the average calendar's impact:
An estimated 50% of all calendars will be hung up on the end users wall.
A calendar is viewed five times per day per person.
A calendar is viewed by 1.5 persons per day.
A calendar is hung in an office open 5 days per week,
50 weeks per year.
Lots and lots of positive impressions.
Give a calendar; everyone will notice; the receiver will appreciate it.
Pete says:
Seth Godin has picked up on the very clever LOCAL Red Cross Fundraising tool, Custom Calendar Builder, that my buddy Eric Tapley has launched...I encourage the rest of you to take a look at it too. And help spread the word. There are 80 different Red Cross Chapters that have signed up to use this as a fundraising tool. They are all distributing paper flyers to their respective constituents ...
This fundraiser supports LOCAL Red Cross chapters. So...most of that goes to disaster relief. So, does a piece of the local budgets. And LOCAL chapters support our LOCAL communities, especially in the Winter months. So, they could use our support...
Please. Thank you.
Pete Caputa is right: Support your LOCAL Red Cross.
Very little of the calendar donation will go to the overhead support of Marsha Evans. She runs the American Red Cross. She earns $651,957.
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Thank you (foot)notes:
Your Business Blogger has an interest in a calendar marketing company in the advertising industry. Not affiliated with the Red Cross.
Other good-guys:
Andrew Teman
Duncan at Volcanoboy
Steve Hall at Adrants
John Gruber
Stephen Labuda
Posted by Jack Yoest at December 7, 2005 03:05 PM
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